This is a real thing in the world.

back and front images of Tim Allen promotional air freshener

A Tim Allen promotional air freshener—a term I use loosely since it smells like a chemically-created facsimile of BBQ chicken—being used to market Allen's new show, Last Man Standing, which was originally titled Man Up when I first wrote about it.

According to The Hollywood Reporter, "To capitalize on the Tim Allen comedy's 'manly man' theme, the network is handing out barbecue chicken-scented Allen air fresheners at hardware stores, gyms and auto-parts stores. Football games will host show-themed food trucks and 'man caves'." Of course they will.

[Insert grunting apelike noises here.]

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