Imagine That

I've got a new piece up at The Guardian's CifA, "Mixing a Super Bowl of Manipulation," about the anti-choice advert Focus on the Family has bought to run during the Super Bowl:
On 7 February, the New Orleans Saints will make their first ever appearance in American football's Super Bowl, traveling to Miami to face off against the Indianapolis Colts in a competition that's as much about the commercials as the game itself.

Also making an appearance for the first time will be an anti-abortion ad, paid for by the evangelical group Focus on the Family and featuring star college quarterback Tim Tebow, known for painting Bible quotations under his eyes during games. The ad, "Celebrate Family, Celebrate Life", cost Focus on the Family as much as $2.8m, will reportedly tell the story of how Tebow's mother defied medical recommendations to have an abortion and instead gave birth to Tim, and may be viewed by as many as 100 million Americans.
Read the whole thing here.

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