So, by now, everyone is probably well aware of my issues with the Dove Campaign for Real Beauty (and similar campaigns), which is to say nothing of the fact that Dove is owned by Unilever, which also owns the Axe brand—the commercials for which my virulent hatred is also undoubtedly familiar.
Turns out I have a problem with one Unilever brand making money criticizing images of women in popular advertising while another Unilever brand is one of the worst offenders ever of perpetrating negative stereotypes of women. (Go figure.)
Which makes this mash-up by filmmaker Rye Clifton—borrowing from the Dove Campaign for Real Beauty's recent "Onslaught" ad and various Axe adverts—just all kinds of brilliant.
[H/T Brandflakes for Breakfast.]
Unilever Gets a Kick in the Assvertising
So, by now, everyone is probably well aware of my issues with the Dove Campaign for Real Beauty (and similar campaigns), which is to say nothing of the fact that Dove is owned by Unilever, which also owns the Axe brand—the commercials for which my virulent hatred is also undoubtedly familiar.
Turns out I have a problem with one Unilever brand making money criticizing images of women in popular advertising while another Unilever brand is one of the worst offenders ever of perpetrating negative stereotypes of women. (Go figure.)
Which makes this mash-up by filmmaker Rye Clifton—borrowing from the Dove Campaign for Real Beauty's recent "Onslaught" ad and various Axe adverts—just all kinds of brilliant.
[H/T Brandflakes for Breakfast.]
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Turns out I have a problem with one Unilever brand making money criticizing images of women in popular advertising while another Unilever brand is one of the worst offenders ever of perpetrating negative stereotypes of women. (Go figure.)
Which makes this mash-up by filmmaker Rye Clifton—borrowing from the Dove Campaign for Real Beauty's recent "Onslaught" ad and various Axe adverts—just all kinds of brilliant.
[H/T Brandflakes for Breakfast.]
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