I'm all for health and all that. Yay health. And I'm a nanny. Yay babies. But this ad stood out to me for some reason. I took a picture of it, and now I'm looking at the picture and trying to figure out what's so weird. Maybe it's because to make such a sweeping, obvious statement (breastmilk is for babies) is essentially futile. If women are breastfeeding less now than they used to, it's not for lack of information or common sense; when you have a baby, your breasts fill up with milk. The survival of our species can be largely attributed to our innate ability to connect A and B. If women are breastfeeding less, it's for economic reasons. This ad is posted on a street in San Diego that's perpendicular to the beach and lined with million-dollar two-bedroom cottages with bad plumbing. Women in San Diego can't breastfeed because they're out making dollars to pay for college educations and soccer camp. Whether this is right or wrong, whether putting your kids in day-care is "bad for society" isn't the point, because there's nothing that can be done. Life ain't what it was in the fifties, and we're not going back. I suppose we can blame the Agricultural Revolution for that. Goddamn you, mechanical seed drill! Note to self: burn Jethro Tull in effigy.

If the institution of motherhood in America is going through a few changes, is making women feel guilty for not breastfeeding the right route to improvement? It's not like bottle-feeding is the easy way out. It's messy, smelly and expensive as hell.

But after they're done breastfeeding, they will have no reason to go on living. Uninspired, they will wander the earth aimlessly. It's very depressing.